charity fundraising

Case Studies: Funding Success

Grant Making Trusts works with a whole host of organisations from up and down the country. We do specialise around London as we are based in the area and charities do like to meet us, however we do work UK-wide. Our organisation typically assists not-for-profits and charities that turnover less than 1 million pounds and have robust history. We also work with community groups and other grass roots entities to increase capacity. Funding typically goes to support projects and to purchase resources.

Charity Funding Case Study

  • YPP ( Young People’s Project ) is a small charity based in Redbridge that supports young people in Ilford and several other London boroughs. Support ranges from teenage pregnancy (education, NHS visits, housing, benefits, training) to a schools programme that delivers gun and knife crime education as well as sex education.
  • The charity had low reserves and although monies were owing to them in 6 months’ time, their cashflow forecast showed a ¬£20,000 gap that needed to be filled in the next month.
  • Because timescales were short, rather than making tender applications to deliver additional services, we choose to make several grant applications to trusts that support this type of charity.
  • The charity had limited staff and used a bank of volunteers to work with the project so Grant Making Trusts would make applications directly to donors as we understood what these organisations were looking for in relation to charity partnerships.
  • Research about our client was compiled in just two days as we were required to contact relevant trusts immediately due to the aforementioned cashflow issues.
  • Online applications were not a sensible choice because most trusts make decisions¬†every 3-6 months regarding which charitable donations they will be making. The direct approach was made to individual grant giving trusts by writing. This was then followed up telephone calls. This approach was chosen as it got an immediate response i.e. a yes/no answer with an idea of funds available for donation.
  • Seventeen trusts were approached for support for the charity. The trusts ranged from large financial institutions that sustained localised community organisations to smaller, family memorial trusts that use some of their asset interest to help prop up worthwhile causes. Again a large number of grant giving institutions were approached because a smaller amount from each trust was invited and the percentage of positive responses from those trusts increased commensurately.
  • The donation target was met in just under six weeks and donations from grants continued to be made after this time. Funds were then allocated to the charity’s various departments. Thus the gaps in cashflow were bridged until their contracted funding again continued.